First read is on us.

Subscribe today to keep up with the latest travel industry news.

Top 10 most-searched hotel brands by Chinese travelers


Skift Take

Western hotels that were the first to enter China in the mid-1980's are reaping the greatest benefits as seen by the Sheraton's and other Western brands' popularity in online searches.

Which hotel brands excite online Chinese travel shoppers the most?

Sheraton, followed by Hilton and Shangri-La, according to a new study of most-searched hotel brands from people on mainland China highlighted by CNNgo.com.

The report - released by Digital Luxury Group, a Geneva-based luxury market research firm - was based on an analysis of 170 million Internet searches between January and March, CNN reports.

Up Next

Airlines

How Airlines are Redefining Premium Travel with Customizable and Personalized Experiences

As the airline industry adapts to evolving traveler expectations, premium cabins coupled with personalized experiences have become essential tools for driving loyalty and revenue. Airlines are turning to digital innovation and sustainable practices to redefine the premium travel experience and meet the needs of diverse customers.
Sponsored