Carnival doesn't want passengers to drink alone with its new all-you-can-drink package
Skift Take
The pilot program's popularity may be tempered by the fact that all cabin mates must purchase the package. This may be good for Carnival's sales, but it's not necessarily great for cabin mates with divergent budgets or drinking habits.
Will Carnival become the latest cruise line to jump on the all-you-can-drink, alcohol-included beverage package bandwagon -- joining lines like Celebrity, Oceania and MSC? Perhaps so. If the trial run of the “My Awesome Bar Program," which is currently underway aboard Carnival Victory, is a success, the beverage package could be rolled out to the entire fleet.
Cruise Critic first heard of the test program from member sooner33, who posted information about it on Saturday. In an e-mail to Cruise Critic, Carnival spokesman Vance Gulliksen confirmed that the trial has been ongoing since Victory's August 5 departure.
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored 
Online Travel
Trivago Pushes AI-Powered Ads, Tries to Reduce Reliance on Google
Trivago's CEO said changes to Google ads are primarily what caused repeated revenue declines over the past couple of years.
Airlines
British Airways Boosts Loyalty Messaging to 'Reassure' Customers
After a turbulent few weeks, British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status sweeteners should go some way to help.
Hotels
LA Wildfires: Climate Change, Extreme Weather, and the Impact on Hotels
The travel industry needs to get ready: The LA wildfires are a reminder that climate change isn’t just an environmental issue.
Airlines
Engine Shortage Forces Air New Zealand to Scrap Seoul Route, Again
With almost all of its new-generation aircraft impacted by maintenance or delivery snags, Air New Zealand has had a tougher time than most.