Why it would be a mistake for Google to kill Frommer's Travel Guides


Skift Take

If Google only thinks about Frommer's for its point-of-interest content it will be throwing away the most valuable asset the brand has: Its expert voice and trusted curation skills that go beyond mere listings.
Google’s recent acquisition of Frommer’s has given rise to much comment about the “real” intentions of the Big G and what this means for other travel publishers.  While it’s less entertaini