Why it would be a mistake for Google to kill Frommer's Travel Guides
Skift Take
If Google only thinks about Frommer's for its point-of-interest content it will be throwing away the most valuable asset the brand has: Its expert voice and trusted curation skills that go beyond mere listings.
Google’s recent acquisition of Frommer’s has given rise to much comment about the “real” intentions of the Big G and what this means for other travel publishers. While it’s less entertaini
