UK wants to triple the number of Chinese tourists with post-Olympics tourism campaign
Skift Take
UK wants to catch up with its EU neighbors whose economies are benefitting from China's growing middle class, but they'll first need to lower flyer fees and simplify the visa system for tourists.
London retailers keen to lure wealthy tourists from other European capitals have welcomed an £8m government campaign to treble the number of Chinese visitors to the UK over the next three years as part of a post-Olympics tourism “turbo charge”.
Jeremy Hunt, culture secretary, announced the new spending while lamenting that the UK was falling behind France and Germany in attracting Chinese tourists. He urged Britain to get on the “front foot”.
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored 
Hotels
Redefining Luxury Hospitality in 2025
Luxury hotels can differentiate themselves by broadening their offerings and embracing lucrative experiential trends.
Airlines
Engine Shortage Forces Air New Zealand to Scrap Seoul Route, Again
With almost all of its new-generation aircraft impacted by maintenance or delivery snags, Air New Zealand has had a tougher time than most.
Online Travel
What Travel Brands Should Know About China's RedNote
As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.
Podcasts
Marriott's Strategy, TripAdvisor’s Layoffs and Airlines’ EU Plea
On today’s podcast, we preview an exclusive interview with Marriott’s CEO, give insight into Tripadvisor layoffs, and explain why European airlines need help from the EU.