Australia creates first human brochure to attract visitors to its little known capital city
Skift Take
Australia's tourism board is offering 500 people with active social media accounts a free trip to Canberra in exchange for live status updates on their activities -- if only guidebook writers could get this treatment.
ACT tourism authorities will try to use viral marketing in a new $1 million campaign to promote Canberra, offering 500 people a free holiday in return for spruiking the city through social media.
Australian Capital Tourism's ''human brochure'' campaign, which began yesterday, is trying to collect ''first-hand accounts of our nation's capital''. It is looking for people who are active on social media, and will give them - and a friend or their family - a free weekend in Canberra.
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored 
Hotels
LA Wildfires: Climate Change, Extreme Weather, and the Impact on Hotels
The travel industry needs to get ready: The LA wildfires are a reminder that climate change isn’t just an environmental issue.
Hotels
Redefining Luxury Hospitality in 2025
Luxury hotels can differentiate themselves by broadening their offerings and embracing lucrative experiential trends.
Airlines
Engine Shortage Forces Air New Zealand to Scrap Seoul Route, Again
With almost all of its new-generation aircraft impacted by maintenance or delivery snags, Air New Zealand has had a tougher time than most.
Online Travel
What Travel Brands Should Know About China's RedNote
As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.