Skift Take
Most filmmakers wouldn’t mind having a great hotel as a setting for their film. The challenge of this contest, though, is to work in a product placement for an ultrabook laptop that’s not an Apple product.
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It’s happened to you before—a wave of inspiration hits while you’re traveling. Sensory experiences pile up, and the sounds and textures of an unfamiliar place unleash a flood of creativity. You sit down to write that first word, and you’ve already done it: a new story, a new idea, a new film.
These flurries of imagination are what can spark a new generation of filmmakers, so Intel and W Hotels, alongside Roman Coppola, are launching a short film series and competition entitled Four Stories.
Tags: starwood