Skift Take

Most filmmakers wouldn't mind having a great hotel as a setting for their film. The challenge of this contest, though, is to work in a product placement for an ultrabook laptop that's not an Apple product.

It’s happened to you before—a wave of inspiration hits while you’re traveling. Sensory experiences pile up, and the sounds and textures of an unfamiliar place unleash a flood of creativity. You sit down to write that first word, and you’ve already done it: a new story, a new idea, a new film.

These flurries of imagination are what can spark a new generation of filmmakers, so Intel and W Hotels, alongside Roman Coppola, are launching a short film series and competition entitled Four Stories.

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Tags: starwood