SkiftAds: Travelocity's Roaming Gnome is back out on the road
Skift Take
Travelocity is sold on the durability of the Roaming Gnome, who outlived the Priceline Negotiator. We remain skeptical about whether the Gnome strikes the right chord with today's consumers.
Whatever you think of the Travelocity Roaming Gnome -- the online travel agency's irreverent advertising icon created in 2004 -- he's back with quips blazing and is apparently here to stay.
The peripatetic garden sculpture, who occasionally travels with supermodels and has always championed the Travelocity customer service guarantee, had been deemphasized for a time under the reign of the Leo Burnett agency, which took over the Travelocity advertising account in 2010.
For example, a Mountain Air spot published in January 2011 emphasized 30% savings on ski vacations booked through Travelocity, and the Roaming Gnome only made a token appearance at the end of the commercial.
But, if you thought the Roaming Gnome had been put into mothballs along the lines of Priceline Negotiator William Shatner and Expedia's Where You Book Matters tag line,
