Tweens buy experiences, not products. They believe in causes and a green planet. And, they value some of the same things as their adult contemporaries—escaping everyday life, discovering other cultures and having interesting learning experiences…And with parents looking to increasingly use travel as a way to spend more quality time with their kids, there’s an opportunity to build unique experiences around things that both generations enjoy.
All tweens want is to be taken seriously and it looks like travel brands are beginning to.
Multi-Generational Vacations Are on the Rise in the U.S.
San Antonio’s Cross-Sector Collaboration Is Key to Attracting Important Meetings and Events
How New York City Markets to Its 16.7 Million Family Visitors
New Skift Trends Report: The Changing Business of Summer Travel
5 New Travel Startups Tailored to Fit Travelers’ Needs