Video: Expedia goes after Australians with gamification project
Skift Take
Expedia is looking to push its travel expertise with this new campaign and tie into the inspirational nature of travel rather than advertising its deals or site functionality.
Expedia has launched one of the largest gamification projects in Australia and New Zealand with an online interactive game called ‘Tag Me If You Can’.
The online game sees Nathan Jolliffe (host of Amazing Race & Celebrity Apprentice) traveling to 15 secret destinations around the world. He leaves video clues for participants, who must guess and tag his location within 10 metres for a chance to win a share of $150,000.
Up Next
Business Travel
The State of Corporate Travel and Expense 2025
A new report explores how for travel and finance managers are targeting enhanced ROI, new opportunities, greater efficiencies, time and money savings, and better experiences for employees with innovative travel and expense management solutions.
Sponsored 
Tourism
How Two Little Letters Made Anguilla into a Hidden Caribbean Goldmine
Anguilla is a small island with a big secret. It owns one of the most lucrative pieces of digital real estate in the world: the .ai domain. Now that ChatGPT brought artificial intelligence mainstream, it holds the potential to transform the island's tourism economy – and its future.
Tourism
Remote Year Collapse: What We Know
Remote Year said it was closing, upsetting many customers who had paid for future trips as digital nomads. Two CEOs are pointing fingers at each other. It's the vendors in emerging markets who will likely be hurt most.
Travel Technology
ChatGPT, Google Gemini, Meta AI: A Frenetic Year With More to Come in 2025
AI companies have made considerable progress in 2024 as it relates to travel — glitchy as the tech may be. It's just the starting point for 2025, which is sure to have an explosion of AI advancements.
Hotels
Remote Year Shuts Down Despite New Owners’ Earlier Promises of a Bright Future
Remote Year was a small but pioneering company, innovating on the edges over the years. Sad to see it come to an end.