Video: Expedia goes after Australians with gamification project
Skift Take
Expedia is looking to push its travel expertise with this new campaign and tie into the inspirational nature of travel rather than advertising its deals or site functionality.
Expedia has launched one of the largest gamification projects in Australia and New Zealand with an online interactive game called ‘Tag Me If You Can’.
The online game sees Nathan Jolliffe (host of Amazing Race & Celebrity Apprentice) traveling to 15 secret destinations around the world. He leaves video clues for participants, who must guess and tag his location within 10 metres for a chance to win a share of $150,000.
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored 
Hotels
LA Wildfires: Climate Change, Extreme Weather, and the Impact on Hotels
The travel industry needs to get ready: The LA wildfires are a reminder that climate change isn’t just an environmental issue.
Hotels
Redefining Luxury Hospitality in 2025
Luxury hotels can differentiate themselves by broadening their offerings and embracing lucrative experiential trends.
Airlines
Engine Shortage Forces Air New Zealand to Scrap Seoul Route, Again
With almost all of its new-generation aircraft impacted by maintenance or delivery snags, Air New Zealand has had a tougher time than most.
Online Travel
What Travel Brands Should Know About China's RedNote
As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.