First read is on us.

Subscribe today to keep up with the latest travel industry news.

That'll bet $10 more dollars: United raises fares for second week in a row


Skift Take

Considering ow variable the cost of a ticket can be, $5 or $10 bumps largely go unnoticed by flyers once the headlines have disappeared.

For the second time in less than two weeks, major U.S. airlines are raising fares.

United Airlines confirmed Thursday that it increased prices on many U.S. flights by $10 per round trip.

J.P. Morgan airline analyst Jamie Baker says, however, that he'll be surprised if Southwest follows suit, coming only two weeks after airlines raised base fares by $4 to $10 per round-trip ticket.

If discount airlines such as Southwest refuse to go along, United could be forced to retreat.

Also, airlines often undercut price increases by running fare sales. For example, Delta boasted about weekly specials in an e-mail to customers on Tuesday.

Up Next

Experiences

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored