Skift Take

Too bad it was only for 40 rooms, a smart promotion for the official handset of Olympics. At some point, it won't be handset tied, just an app across any platform.

Samsung’s Galaxy S III, the official phone of the 2012 Olympics is becoming an all-in-one hotel solution for the games…it equipped 40 special rooms at the Holiday Inn London Stratford City next to the Olympic Park, integrating the Galaxy S III smartphone phone for hotel check-in/out, in-room control of all digital equipment and of course as room key.

From Samsung’s blog: The solution also provides localized content and Olympic Games information, results and updates, and is capable of providing location based offers.

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Tags: samsung