First read is on us.

Subscribe today to keep up with the latest travel industry news.

For once, consumers win: Spirit/Southwest lose challenge to show plane tickets' real cost


Skift Take

Using first amendment argument to display real costs to consumers? Now that's novel. For once, a consumer victory against airlines. Surprised to see Southwest, one of the most consumer friendly airlines, involved in challenging this ruling.

Spirit Airlines and Southwest Airlines lost a challenge to U.S. rules requiring carriers to prominently display the total cost of a ticket, including taxes, when advertising airfares...the U.S. Court of Appeals in Washington rejected the airlines’ allegations that such rules violated the companies’ rights to engage in commercial and political speech.

The judges also rejected Spirit’s challenge to rules allowing customers to cancel their reservations within 24 hours after purchasing a ticket and prohibiting airlines from changing the price of a ticket after purchase by increasing fees for passenger baggage or fuel surcharges.

Up Next

Airlines

How Airlines are Redefining Premium Travel with Customizable and Personalized Experiences

As the airline industry adapts to evolving traveler expectations, premium cabins coupled with personalized experiences have become essential tools for driving loyalty and revenue. Airlines are turning to digital innovation and sustainable practices to redefine the premium travel experience and meet the needs of diverse customers.
Sponsored