A handy guide to tweeting your way through the London Olympics
Skift Take
This will be the first Olympics of the Twitter era. Fingers crossed that participants will tweet their accomplishments rather than create a trail of regretful boasts or sore winning.
Hello @Twitter world!!! I'm at #Olympics. Shd be training not tweeting ...
LOL
Laugh if you like, but there was a bit of a buzz about athletes risking their medal chances with every "tweet" and "like" on Twitter and Facebook.
"I have found quite a close correlation between the number of tweets at competitive times and the level of under-performance," said Sebastian Coe, a two-time Olympic gold medalist in the 1,500 meters and the head organizer of what is being dubbed the "Social Media Games."
"From a personal perspective, when I was an athlete I just wanted complete and total focus," he said. "I knew it was my time and that they don't come around that often. If I was focusing on trying to defend a title I wouldn't be reading Twitter, I wouldn't be interested in it. Why wo
