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Weary of beavers, maple syrup and Mounties, for Canada’s 145th birthday the U.S. public radio program Studio 360 decided to present Canada with a promotional “redesign.” The result, debuted over the weekend, was “Know Canada,” a campaign to “educate Americans” about the Great White North under a logo forged from the twin red bars of the Canadian flag.

“What’s nice about it is how simple it is, you don’t need a lot of backstory to get it,” said Hunter Tura, president of Bruce Mau Design, which drafted the campaign.