InsideHook launches by promising a Thrillist for men looking for tamer thrills


Skift Take

Thank goodness: Married men in their late 30s are an underserved market in the ideas and inspiration category. But InsideHook should consider getting the real decision makers in the family subscribed -- the wives.
In fiction, the experts tell you to write what you know. In founding a company, you’re told to fix the problems you find in your own life. So it makes sense, then that Andy Russell–a leading inve