The world’s largest owner of hotel rooms wants to unload some real estate
Skift Take
Although Blackstone is only publicly speaking about commercial real estate now, it's hard to imagine that the private-equity giant won't look to unload a few of its 185,000 rooms -- or even the Hilton chain itself.
Private-equity firm Blackstone Group LP is preparing to unload its portfolio of U.S. office buildings, a move that would signal that one of the property sector’s most active buyers is moving into a selling phase as top office markets recover.
Blackstone is leaning toward selling the portfolio, which analysts have valued as high as $22 billion, in regional parcels, according to real-estate executives who have discussed the matter with the firm.
Up Next
Airlines
Are Loyalty Programs Fair? The Backlash Against Airlines’ Most Valuable Asset
Airlines don’t release much data on their massively profitable loyalty programs. But scrutiny from the government and consumers have led some to wonder, are these programs worth it?
Short-Term Rentals
New AirDNA CEO Tries to Brush Away the ‘Cobwebs’ at Its Property Management Brand
What if market analytics firm CoStar launched a property management system for hotels? That's the play that AirDNA is making in the short-term rentals industry. AirDNA will go at it with its own data analytics brand as well as its Uplifting brand in the PMS arena.
Airlines
Greenland’s Growing Pains? New Flights Open the Island to the World
Upgraded airports and nonstop flights are opening Greenland to more visitors. Managing growth while preserving its unique environment and culture will be critical to long-term success.
Online Travel
Building Travel Brand Love through Content and Culture
Aligning with major cultural moments can help brands connect with the right audience at the right time. Live sports, music tours, and shopping events like Prime Day can unlock huge opportunities for travel advertisers to build long-term loyalty and drive bookings.
Sponsored 
Hotels
IHG’s Luxury Brands Tap Multi-Generation Travel for Growth
IHG is revamping its luxury suites and rolling out new training to help cater to a rising trend in multi-generational travel. Who knew family values could be such good business?