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New iPad app iTravel combines inspiration with booking, but isn't an Apple product


Skift Take

The travel inspiration with social integration field is quite crowded and without content to distinguish iTravel from the others, the only thing the company may have going for it is an enviable name.

Inspiring curious world explorers and taking a more open-ended approach to travel booking is startup iTravel, makers of a just-enhanced iPad application that aims to stimulate the imagination during the vacation-planning process.

Germany-based iTravel, first founded in 2004 but just 20 months into its newfound mobile take on leisure travel, is one of 15 companies showing off applications and competing for best in show in today’s Innovation Competition at VentureBeat’s MobileBeat 2012 conference in San Francisco, Calif.

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