Skift Take

21c has built its success on creating innovative properties in overlooked, third-tier U.S. cities. Wil investment require expansion to major markets that are fiercely competitive?

With financing parameters still tight and a dearth of new supply entering the market, finding funding to expand smaller boutique brands can be a daunting task.

It starts with having a good story to share, said Craig Greenberg, president of 21c Museum Hotels.

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Tags: boutique hotels

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