Social travel startups eat your heart out: “Facebook bragging” boosts Aussie tourism
Skift Take
Hence our general skepticism of specialized social travel startups.
In a blow to social travel startups’ hopes of being a “better Facebook for travel inspiration/sharing”, Facebook bragging is helping towards a revival in domestic tourism as more Australians choose local breaks after seeing their friend’s experiences online, research finds. Around 40 per cent of Australians share feedback on their holiday via Facebook, the Tourism Australia survey conducted by Pure Profile found.
Up Next
Business Travel
The State of Corporate Travel and Expense 2025
A new report explores how for travel and finance managers are targeting enhanced ROI, new opportunities, greater efficiencies, time and money savings, and better experiences for employees with innovative travel and expense management solutions.
Sponsored Airlines
The Winners and Losers of Europe’s 2024 Airline Battle
It’s a fascinating tale of three huge airline groups. Europe’s leading network carriers each experienced a very different 2024.
Short-Term Rentals
Takeaways From NYC’s Near-Ban on Airbnb
Banning short-term rentals in New York City didn't instantly lead to a wave of affordable housing, although the impact could potentially be different in smaller towns and cities.
Airlines
Premium Air Travel Defined the Industry in 2024 — Will the Momentum Last?
It’s not just long-haul network airlines that are taking advantage of this increasingly lucrative segment. Low-cost carriers are marching in the premium parade too.
Travel Technology
New Skift Feature: Uncovering Tech Vendor Opportunities Using AI Analysis
Our goal is to use AI for one of its best features today, mixed with our expert editorial insight, and unearth the tech opportunities these documents reveal—whether that’s upcoming system upgrades, emerging RFPs, or digital transformations.