JTB no longer seems content being Japan's travel company. With the pieces now assembled, it intends to be Asia's, and is making a case for the world's.
The brands lining up to buy a piece of Freddy are going to fail; it shows how little America's pull depends on marketing, and how much it depends on the country getting out of its own way.
Premium is evolving beyond a product category to become an entire ecosystem. Instead of chasing each other’s offers and upgrades, travel brands should leverage the premium economy through the lens of customers they already interact with.
The World Cup handed host cities a global stage. Marketing videos underscore how host cities are using it to reassure a world that has grown more hesitant to book U.S. travel.
Operators are banking on spur-of-the-moment travel from soccer fans who want to see their favorite teams play in the World Cup. Data suggests there are reasons to be optimistic, but it’s still not clear how big of a surge last-minute bookings will bring.