About Skift


Skift is the largest industry intelligence and marketing platform in travel, providing news, information, data and services to all sectors of the world’s largest industry.

Based in New York City, Skift has deep experience in identifying and synthesizing existing and emerging trends, in its daily coverage of the global travel industry, through its Skift Trends Reports and its data insight from the SkiftIQ competitive intelligence service.

Within a short three years of its existence, Skift has become the lingo in the travel industry, and is now a daily tool used by the top strategists, technologists, and marketers in travel.


“Great content, great data, passionate people. Tomorrow’s news today!” Larry Pimentel, CEO, Azamara Club Cruises.

“Congratulations on Skift, I love it, I love everything about it.” John Wallis, Global Chief Marketing Officer, Hyatt Hotels.

“As a 20 year veteran of technology and travel, Skift has become my must read of the day.” Michael McDowell, head of innovation, Hertz.

“Simply love you guys. The freshest cogent ideas / POV’s come from your team. Thanks.” Christopher Baer, head of innovation, Marriott.

“Talk about a gap in the market. Not sure where we in the travel industry got our news, insight & analysis from before Rafat created Skift.” Chris Boden, former head of innovation, Lonely Planet.

“Best new brand of 2014? In travel, Skift for sure!” Chris Nurko, Global Chairman, FutureBrand.

“I really like Skift.” Sadiq Gillani, Chief Strategy Officer, Lufthansa Group



Skift means “shift” or “change” or “transformation” in Nordic languages. Skift, as a company, is about that transformation, that shift into the future of travel, and we are the information and intelligence brand at the center of it.

Skift is defining the future of travel.


We’re based in New York City, and 17 strong.

» Founder & CEO: Rafat Ali. @rafat
Founder, paidContent. Traveler. Indo-Brit-American. New Yorker. Global Soul. More.

» Co-Founder & Head of Content: Jason Clampet. @jasonclampet
Likes editing a bit more than traveling but loves fish tacos from Baja California and Japanese curry in Tokyo more than both of those. More.

Rest of the Team.


Skift has an amazing group of marquee seed funds and angel investors:

Funds: Lerer Ventures + Ironfire Capital + Advancit Capital + MESA+ Highline + Times of India Group

Key Angel Investors: Former CEO of Thomson Reuters; Former Publisher, WSJ, and others.


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Rafat Ali
Founder & CEO, Skift


All Skift staff contact information here.


1239 Broadway, #703B, New York NY 10001, Phone:  212-564-