Skift
Travel Brand Messaging on Google in 50 Characters or Less
Dec 16, 2015 ... On Marriott.com, and in contrast to the brand's callout in Google Hotel Ads, the site emphasizes “Free Wi-Fi” ahead of “Mobile check-in” at the ...
https://skift.com/.../travel-brand-messaging-on-google-in-50-characters-or-l...