Expedia CEO: Marriott and Hilton’s Direct Booking Moves Will Hurt Them

Dennis Schaal

March 16th, 2016 at 2:00 PM EDT

Photo Credit: Expedia CEO Dara Khosrowshahi speaking on CNBC earlier this year. CNBC / CNBC

Skift Take

When it comes to Marriott and Hilton pushing customers to book directly on their own websites, hell hath no fury like an online travel agency scorned. This could eventually get rough.

Priceline Group CEO Darren Huston apparently isn't the only travel industry bigwig unenthusiastic about big moves by Marriott and Hilton to push direct bookings by withholding their lowest rates from the major online travel agencies. Dara Khosrowshahi, the Expedia Inc. CEO, isn't a big fan either. At an investor day in New York City March 16, Khosrowshahi said Marriott and Hilton have a choice to make and they will likely lose share in the Expedia marketplace if they don't provide their best prices and availability. Hotels fall to lower positions in Expedia's sort order and their conversions decline when properties or brands don't aggressively engage on Exp

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Expedia CEO: Marriott and Hilton’s Direct Booking Moves Will Hurt Them

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