Measuring Airbnb’s Real Threat to U.S. Hotels Using Industry Metrics
Photo Credit: At the Airbnb Open event in San Francisco in 2014. Airbnb
Skift Take
More data on Airbnb's business will hopefully give the industry greater insight into how it really fits into the evolving hospitality ecosystem.
Even if 2016 does not turn out to be the year Airbnb announces an initial public offering, it may turn out to be the year of deep, fascinating Airbnb data — whether the short-term rental service wants to share it or not.
It's already off to a great start.
On the heels of a report about hosts produced by Penn State University for the American Hotel and Lodging Association (AH&LA), CBRE Hotels has released a trove of Airbnb data with market-by-market insights into Airbnb's business in the United States that compares Airbnb data to hotel data.
Like the AH&LA study, it turned to Airdna to provide insight about occupancy, room rates, and availability on Airbnb.
It focused its research into Airbnb because of the company's impact in traditional hotel markets as well as its domination of a competitive set — as measured by Google Trends — that includes VRBO, HomeAway, and FlipKey.
The Study
Unlike AH&LA, which advocates for members of the hotel industry, CBRE foc
