Hotel Chains Scramble to Poach Elite Customers as Year Draws to a Close
Photo Credit: Hotel chains are fighting over worried SPG members, among others. American Express
Skift Take
2016 is going to be a good year if you have hotel elite status.
The news that Marriott would acquire Starwood sent tremors through the ranks of frequent hotel guests earlier this month and shaking their loyalty to the core.
With many elite Starwood customers unsure about the long term future of their favorite Starwood Preferred Guest rewards program, competitors are now taking turns at chipping away at their loyalty.
Hyatt was the first. In a Twitter campaign aimed at Starwood Preferred
