Norwegian Cruise Lines' Next Ship Is a Bet on Chinese Cruisers
Skift Take
Chinese consumers want to cruise in Asia, and cruise lines are jockeying to meet the demand. If the Asia experiment doesn't work out, lines can send their ships back to high-demand regions like the Caribbean and Mediterranean.
Norwegian Cruise Line has joined the rush to sell cruises to Chinese vacationers after tweaking the construction and design of an upcoming ship to solely serve China.
A Norwegian spokesperson confirmed to Skift the ship will be marketed only to Chinese cruisers, and not the traditional North American and European cruisers that compose the largest current cruise source markets in the world.
The company, of course, hopes high-spending Western cruisers will want to sail Asia on its second Breakawa
