Jordan Tourism Hopes Drone Video Marketing Can Trump Regional Strife
Photo Credit: A video still from "Jordan from the Air" series. Matador Network
Skift Take
Raising awareness with awe-inspring footage may not be enough to bring in travelers when fear is an issue, but it can help redefine armchair tourism.
Jordan isn't having and easy time with tourism.
It's a relatively safe country filled with archeological treasures and good tourism infrastructure. But it's also bordered by Syria, Iraq, Saudi Arabia, the West Bank, and Israel.
For two decades now it's turned an appearance in the film, "Indiana Jones and the Last Crusade," into a strong tourism marketing position for Petra, Jordan, the country's most popular attraction. Now it's hoping video techniques from the 21st century can help lift it out of the doldrums. During the spr
