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Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
The international travel habits of Americans remain anemic, but a positive way of looking at it: There is still a lot of potential for growth in America, and international destinations can do a lot more to incent Americans to travel.
The first survey is on international travel habits of Americans. We started with a basic question: Have you traveled internationally for a holiday in the last year?
And the overwhelming answer: No. That jibes with other data about the international travel habits of Americans, which have remained anemic over the years.
We’ve outlined the top-level results, as well as differences by demographics, below.
Important: This survey — not served to Skift users — was administered to the U.S. internet population in summer 2014, through Google Consumer Surveys. The methodology is explained here. See previous Skift Surveys here.
» Topline Result (Chart 1, below): Almost 80 percent of the adult American Internet population says that have not travel internationally for holidays in the last year, only 13 percent said they have. About 8 percent said they traveled internationally, but more than a year ago. All of this could definitely feed into American stereotypes, but another way of looking at it: lots of potential for international destinations to attract U.S. travelers in the future.
» Breakdown by sex, Chart 2 below: Less American women have traveled abroad for holidays than men.
» Breakdown by age, Chart 3 below: The younger group has traveled more internationally in the last year, possibly during college trips. Also gives hope that the younger and millennial generation have more global outlook on travel.
» Breakdown by region, Chart 4 below: The U.S. midwest is the least internationally traveled, while Northeast is the most, which from a geography POV, makes sense.
» Breakdown by urban/rural divide, Chart 5 below: To be expected, urban America has taken more international holidays than anyone else.
» Breakdown by income, Chart 6 below: Also to be expected, the richer the American, the more they have traveled abroad.