Midwest U.S. Becomes Popular Meetings Destination in 2014


Aug 12, 2014 2:00 pm

Skift Take

Business travel is back on the rise meaning increased visitation and occupied hotel rooms in cities across the country. Meetings growth in these midwestern cities mirrors general tourism and economic growth in the region.

— Samantha Shankman

Free Report: India Tourism Insights Report

The Latest Intelligence on the Travel Industry

Christopher  / Flickr

The night skyline of downtown Chicago. Christopher / Flickr

U.S. cities in the Midwest are becoming a popular destination for meetings and conventions, according to meetings management tech company Cvent.

Chicago beat Orlando and Las Vegas to head the list of the top 50 U.S. destinations released today by the meetings management tech company.

New Orleans and Nashville also made it into the top 10 for the first time. The cities’ central location and relative value for cost are key reasons for their rise in popularity.

“While investment in infrastructure, hotels and entertainment is critical for being an attractive destination, one of the stand-out trends this year is out of destinations’ control – location,” said Bharet Malhotra, senior vice president of sales for the Cvent Supplier Network, in a statement.

“Across several metrics, we have seen more booking and interest in Midwestern and other centrally located cities during the past 12 months,” Malhotra said.

Although these cities are seeing the most growth, traditional meeting destinations like Orlando and Las Vegas still offer more hotel rooms and meeting venues.

The ranking is based on the volume of request for proposals received by the destination, total room nights, awarded request for proposals, awarded room nights, meeting venues, and profile views.

City Name Rank Change Since Last Year Total Number of Meetings Hotels Total Number of Sleeping Rooms
Chicago, IL 1 1 145 42,291
Orlando, FL 2 -1 450 118,000
Las Vegas, NV 3 0 174 144,497
Atlanta, GA 4 0 167 36,911
San Diego, CA 5 0 201 35,915
New York, NY 6 0 336 79,740
Dallas, TX 7 1 145 27,777
Washington, D.C. 8 -1 115 28,402
New Orleans, LA 9 3 123 24,529
Nashville, TN 10 4 125 20,373

Source: Cvent

Tags: , ,

Follow @SamShankman

Next Up

More on Skift

New Skift Trends Report: Health and Wellness in the Travel Industry
Interview: Miami Tourism CEO on the Significance of Partnerships
Interview: Switzerland Tourism’s Grand Content Marketing Plan With National Geographic
Will Rethinking Metasearch Increase Direct Bookings for Hotels?