Southwest Turns Discarded Leather Seats Into Soccer Balls
Photo Credit: Southwest is taking no-longer needed leather seat covers and is donating some of them to Alive & Kicking, which will use the leather to create soccer balls to support education programs that use sports to raise awareness about HIV/AIDS and Malaria prevention. Southwest Airlines
Skift Take
With the soccer ball angle, Southwest should have announced this recycling program during the World Cup. No worries, there is a good message about the environment and smart business here, and it is all sustainable.