Southwest Turns Discarded Leather Seats Into Soccer Balls


Skift Take

With the soccer ball angle, Southwest should have announced this recycling program during the World Cup. No worries, there is a good message about the environment and smart business here, and it is all sustainable.

Remember those relatively cushy leather seats on Southwest Airlines' 737-700 aircraft that gave way to slim-line seats, enabling the airline to pack an additional six seats into the cabin? The new seats, which also can be found in some of Southwest's 737-300 aircraft, are said t