Rooms Hotels

Google Data Show U.S. Staycations Rising This Summer

@SamShankman

Jul 15, 2014 7:00 am

Skift Take

Despite an international increase in travel, some consumers are still looking for good deals and affordable escapes that are often only possible in their backyards.

— Samantha Shankman

Free Report: The State of Student Travel

Getty Images

A woman rides her bike through a city. Getty Images


Staycations are more than just a buzzword made up by the travel media for click-worthy headlines.

According to Google data, searches for “staycations” peak every year during July, and searches are already 10 percent higher this year than in 2013.

The most searched-for destinations by residents in six major U.S. cities are the cities in which they live. The second most popular searches are for destinations located a few hours’ drive away: That’s Atlantic City for New Yorkers or Savannah for Atlantans.

This staycation trend is happening while there is also a global increase in international travel, bolstered by an improving economy and greater consumer confidence.

Download (PDF, 853KB)

Tags: ,

Follow @SamShankman

Next Up

More on Skift

Can Hilton’s New Canopy Brand Help Redefine Lifestyle Hotels?
The New Student Traveler Is More Than Just Backpacks and Parties
Skift Business Traveler: Talking About an Ebola Travel Ban
Free Webinar: How To Effectively Personalize Marketing Across Travel Sectors