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Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
Having hard proof that Rocketrip’s product influences employee behavior will be a major selling point for the startup and inform its incentive system.
Rocketrip, a startup that helps corporations save money on business travel by incentivizing employees to save on bookings, announced today that it raised an additional $3 million in funding as part of a Series A round.
Rocketrip previously raised $2.6 million as part of its Series A round, and the latest investment brings ithe company’s total funding to $6.2 million.
“The money raised from this A-1 round will be used primarily to drive our sales efforts as well as build out our product and engineering team to improve usability and integrate new features,” says Rocketrip founder and CEO Dan Ruch.
Rocketrip models its rewards concept on Google’s internal business traveler incentive program.
Rocketrip’s Smart Budget algorithm provides business travelers with a budget that considers a corporation’s travel policy, real-time trip pricing, and available inventory.
Travelers can then book airfares, hotels, and rental cars on preferred travel sites. Rocketrip rewards a company’s employees with Rocketrip points, which can redeemed for cash or gift cards, every time they find better-than expected fares.
“As a former Google employee, I’ve personally seen the benefit a reward-based travel policy offers both employees and finance departments,” said Paul Buchheit, a new Rocketrip investor and the creator of Gmail. “I know the model works.”
The first behavioral shifts Rocketrip has seen among employees at participating companies is choosing the lowest fare at the time of booking, purchasing tickets more than 21 days in advance, and booking coach over business class.
The company was even more surprised to see employees booking rooms through Airbnb, staying with friends instead of hotels, choosing trains over planes, and using their personal miles to pay for flights.