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Trivago’s new shared-room search reflects the born-again trendiness of hostels — which are no longer called youth hostels — and apartment shares. Booking.com and Kayak already have it, and others will add it.
Trivago, the Germany based metasearch site that’s been advertising heavily in the U.S., next week plans to debut globally a feature enabling users to focus their search on shared rooms.
The feature will be displayed prominently on the search results page under the price slider when bargain-hungry users sort the hotel search by price or when they set the price slider to $50 or less.
In both cases, they will see the option to “view deals for shared rooms.”
Introduction of the feature admittedly isn’t earth-shattering in itself by any means, but reflects the increasing popularity of alternatives to traditional hotel stays — including hostels, apartment shares, apartment hotels, vacation rentals and other twists on the traditional hotel stay.
For example, in addition to category-leader Airbnb’s assortment of accommodations, apartments are Flipkey’s fastest-growing category. Tujia.com, a vacation rental site in China with some parallels to Airbnb, just raised $100 million.
Getaroom.com’s hotel choices in New York City now include “shared-bath hotels.” And, Booking.com and Kayak already include a filter for hostels, which are attracting guests of diverse demographics.
Trivago’s new shared-room search reflects this demand for alternatives to the traditional hotel stay.