First read is on us.

Subscribe today to keep up with the latest travel industry news.

Google Glass App Identifies Hotel Guests Upon Arrival


Skift Take

In hospitality, the goal should be to make guests feel more welcome and their stays more personalized. We'll see whether consumers find this cool or creepy.

What if the hotel check-in staff during your next trip knew who you were before you said a single word?

That’s what Itesso, a cloud-native hospitality tech provider, hopes to create with its new Google Glass-assisted check-in solution.

Hotel check-in staff would wear Google Glass, which would compare a Glass photo taken in real-time with a publicly available photo of the individual. The photo could come from the guest’s loyalty profile or sites like Facebook and LinkedIn.

Once the guest’s identity is confirmed by the staff member, a single voice command would complete the check-in process.

The proof of concept solution is still in development and set to be revealed at the upcoming hospitality tech show HITEC.

"Itesso has adapted Google Glass to finally offer functionality that has long been sought after: the ability to recognize guests before they even have the opportunity to reveal their name," says Itesso chairman Bas Blommaart.

Itesso could run into some trouble in should it try to get the app approved. According to Google Glass developer guidelines, apps can not "immediately present personal information identifying anyone other than the user, including use cases such as facial recognition and voice print. "

Other hospitality companies leading the way in Google Glass innovation include Destina, which claims to have launched first hotel booking app for Google Glass; TripIt, whose Google Glass app allows users to review their travel reservations; and Starwood, which enables guests to now search hotels via Glass.

Up Next

Experiences

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored
Hotels

New Loyalty Program Journey Targets Independent Boutique Hotels

The new startup Journey faces significant challenges in building consumer adoption and achieving the necessary scale to compete with established loyalty programs. But its notable backers believe it's addressing critical pain points in today's loyalty system.