Rooms Hotels

Survey: Hotel Location Is the Splurge-Worthy Vacation Decision

@SamShankman

Jun 10, 2014 7:00 am

Skift Take

Travelers look for deals when it comes to flight, but are ready to splurge when it comes to their hotel experience highlighting habits that both industries can take advantage of.

— Samantha Shankman

Sponsored by:

Turnkey Analytics to Track Your Competitors

 / Getty Images

The town known as Little Venice in Mykonos, Greece. / Getty Images


Hotels are in a prime position to capture a large proportion of travelers’ vacation spend.

Travelers pass a large amount of their time there, eat there when possible, and often book services or tours through the hotel.

It’s not surprising then that it’s also where traveler look to splurge.

According to Expedia’s new survey of 11,165 people across five continents, travelers view “hotel in a desired location” as the most splurge-worthy expense with 39 percent citing it as the optimal expense.

Six of the seven top splurges include hotel features from room with a view (29 percent) to on-site spas (16 percent).

When it comes to flight perks, travelers are more willing to pay for a direct flight over a connecting trip, but only 7 percent of travelers are willing to pay for a first or business class seat.

The following chart shows which perks travelers are most willing to dig deep into their pockets to afford.

Feature % Willing to Splurge
Hotel in Desired Location 39
Direct vs. Connecting Flight 34
Room with View 29
Hotel with Pool 28
Hotel with Exceptional Service 18
Hotel with Room Service/Restaurant 17
Hotel with Spa 16
First Class Flight 7

Searching for Deals

Travelers also look to hotel options when seeking out a deal.

According to the Expedia survey, the majority, or 87 percent, of global travelers say they actively search for deals when booking a vacation.

Half, or 49 percent, of travelers search for flight deals, but a slightly lower proportion of travelers search for all-inclusive hotels with meal plans (37 percent) or hotels with meals included (33 percent).

Tags: ,

Follow @SamShankman

Next Up

More on Skift

Yelp CEO: We’re Unfazed by Priceline Acquisition of Partner OpenTable
Daily Travel Startup Watch: Jetbay, SafeTravels And More
Are New Passport Control Kiosks In Orlando Reducing Wait Times?
What Today’s Global Business Travelers Need In a Corporate Travel Program