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Travelers look for deals when it comes to flight, but are ready to splurge when it comes to their hotel experience highlighting habits that both industries can take advantage of.
Hotels are in a prime position to capture a large proportion of travelers’ vacation spend.
Travelers pass a large amount of their time there, eat there when possible, and often book services or tours through the hotel.
It’s not surprising then that it’s also where traveler look to splurge.
According to Expedia’s new survey of 11,165 people across five continents, travelers view “hotel in a desired location” as the most splurge-worthy expense with 39 percent citing it as the optimal expense.
Six of the seven top splurges include hotel features from room with a view (29 percent) to on-site spas (16 percent).
When it comes to flight perks, travelers are more willing to pay for a direct flight over a connecting trip, but only 7 percent of travelers are willing to pay for a first or business class seat.
The following chart shows which perks travelers are most willing to dig deep into their pockets to afford.
|Feature||% Willing to Splurge|
|Hotel in Desired Location||39|
|Direct vs. Connecting Flight||34|
|Room with View||29|
|Hotel with Pool||28|
|Hotel with Exceptional Service||18|
|Hotel with Room Service/Restaurant||17|
|Hotel with Spa||16|
|First Class Flight||7|
Searching for Deals
Travelers also look to hotel options when seeking out a deal.
According to the Expedia survey, the majority, or 87 percent, of global travelers say they actively search for deals when booking a vacation.
Half, or 49 percent, of travelers search for flight deals, but a slightly lower proportion of travelers search for all-inclusive hotels with meal plans (37 percent) or hotels with meals included (33 percent).