Quantcast
Digital Booking Sites

Asian Travelers Are the Most Likely to Book Hotels via Mobile Devices

Jun 10, 2014 1:30 pm

Skift Take

Mobile bookings are on the rise worldwide and increased adoption in Asia is more likely due to the kind of devices that people own than their booking preferences.

— Samantha Shankman

The Changing Business of Extended-Stay Hotels

Free Report: Social Media Trends for Tourism Boards

Getty Images

Travelers from Asia are the most likely demographic to book, search and compare accommodation options on mobile devices. Getty Images


Travelers from Asia are the most likely demographic to book, search, and compare accommodation options on mobile devices, according to a survey conducted by AsiaRooms.com and Lenovo.

The survey of 6,000 people found that travelers across all demographics are more likely to search for accommodations on a mobile device than actually book or compare prices.

The top deterrents to using mobile device for accommodation booking are hard-to-read content on small device screens and a slow or unstable Internet connection.

AsiaRooms_infographic

Tags: , ,

Follow @SamShankman

Next Up

More on Skift

Best Travel Ads This Week: Showing Appreciation at Year’s End
Etihad Debuts New Italian Couture Uniforms During its New Aircraft Launch
Carnival CEO Excited by Cuba Prospects and Possible New Caribbean Itineraries
From Campaigns to Content: The Evolution of Hotel Marketing