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Asian Travelers Are the Most Likely to Book Hotels via Mobile Devices

Jun 10, 2014 1:30 pm

Skift Take

Mobile bookings are on the rise worldwide and increased adoption in Asia is more likely due to the kind of devices that people own than their booking preferences.

— Samantha Shankman

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 / Getty Images

Travelers from Asia are the most likely demographic to book, search and compare accommodation options on mobile devices. / Getty Images


Travelers from Asia are the most likely demographic to book, search, and compare accommodation options on mobile devices, according to a survey conducted by AsiaRooms.com and Lenovo.

The survey of 6,000 people found that travelers across all demographics are more likely to search for accommodations on a mobile device than actually book or compare prices.

The top deterrents to using mobile device for accommodation booking are hard-to-read content on small device screens and a slow or unstable Internet connection.

AsiaRooms_infographic

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