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Lyft is out to grab a bigger share of the market and it will forgo making any money in order to get it.
Once again, alternative-cab service Lyft is trying to woo people by charging less money to pick them up and drop them off in pink-mustachioed vehicles.
The mobile-enabled service is trying out lower prices in all U.S. cities where it operates, with discounts of as much as 20 percent, according to a company blog post.
Apparently, a huge funding round will do that to you. Lyft announced $250 million in new funding just a few days ago, and now it can experiment with ways to entice new people to use the service and keep previous customers coming back.
Under the new pricing arrangement, Lyft will pay drivers the same amount but will take no commission for itself, the blog post said.
Just last month, Lyft came up with the idea of lowering its prices during slow periods.
This article originally appeared on VentureBeat