Best Travel Ads This Week: Nordic Countries Go For Sex Appeal

Samantha Shankman

March 28th, 2014 at 2:00 PM EDT

Photo Credit: A new ad from Discover Los Angeles urges viewers to discover their won story in the city. YouTube / Discover Los Angeles

Skift Take

This week's ads take inspiration from viral videos, national statistics, and sporting events to add relevance to destinations outside of the usual tourist attractions.

This week's roundup of travel ads is edgier than most. It takes inspiration from viral videos, national statistics, and sporting events to add relevance to destinations outside of the usual tourist attractions. FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE. Visit Finland's latest ad is a play on the viral video 'First Kiss

Cruises

The Alaska Experiment That Could Reshape How Cruise Lines Navigate Wildlife

Alaska’s reputation as a bucket list cruise destination rests largely on its wildlife encounters, especially whale sightings. MSC Cruises is treating its first season in the region as a research opportunity, exploring how marine science can guide operations in high-density wildlife corridors.

MSC Cruises + Skift | 1 week ago

The U.S.’ Own Goal: Why World Cup Expectations Deflated

World Cup host cities were promised a once-in-a-generation tourism surge. The lift is real, but some cities’ results are well below expectations.

Bailey Schulz | 6 hours ago

Hotels

Why Hotel AI Keeps Cutting Costs Instead of Making Money

AI can't sell what hotel systems can't see. Until room-level data, guest behavior, and service pricing live in one connected system, the industry's AI gains will stay stuck on the cost efficiency side of the ledger.

Adriana Lee | 7 hours ago

Tourism

Canada Is Looking for a New Caribbean. Most Destinations Are Not Ready to Be Found

Canada's three winter sun standbys — the U.S., Cuba, and Mexico — are all in trouble at the same time. The Caribbean has never had a better opening. Most destinations are not ready to walk through it.

Oliver Martin and Emilie Ehrman | 7 hours ago

Airlines

Delta Expands Travel Benefits on Amex Cards, Holds Fees Steady

Delta is not hiking fees on its credit cards even as its competitors continue to increase annual fees and roll out premium travel credit cards in an increasingly saturated market.

Meghna Maharishi | 9 hours ago

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Best Travel Ads This Week: Nordic Countries Go For Sex Appeal

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