Destinations

Video of The Week: In Praise of The Solitude of Outdoors

@rafat

Feb 22, 2014 12:28 pm

Skift Take

Yes, this is a commercial film from an outdoor brand, but shows the value of well-made videos and how they can resonate with customers and general users alike.

— Rafat Ali

Sponsored by:

Report: Social Media Customer Service in the Travel Industry

Every couple of months, 68-year-old Ed Zevely rides into the Colorado high country to camp for weeks at a time—and he does it completely alone. Through thunderstorms, open meadows and treacherous passes, he finds his own patch of serenity. Far from the modern world, it’s a place where the only goal is to move and breathe, and where you can truly understand the difference between loneliness and solitude.

And to think that this is a piece of video from a commercial brand, Filson, the iconic men’s and women’s outdoor clothing, accessories and luggage brand out of Seattle. Very well done video about a real-life Filson customer, the 68-year old outdoorsman from Colorado, Ed Zevely.

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