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Super Bowl Fans Coming to New York While Locals Head Out of Town

@denschaal

Jan 17, 2014 1:00 pm

Skift Take

Moral of the story? People who are really coming to the area to attend the Super Bowl should stay in New Jersey, where hotel rates are much cheaper. But, then they won’t be as conveniently positioned to attend all of the hoopla in New York City.

— Dennis Schaal

Free Report: The Changing Business of Extended-Stay Hotels


 

 

 

Super Bowl visitors to New York and New Jersey will find that airfares and hotel prices are high, but reasonable compared to increases surrounding the 2013 and 2012 NFL championships in New Orleans and Indianapolis, respectively, and statistics from Priceline also show that a lot of locals are using the opportunity to get the hell out of town.

“Hotel bookings are up 100% in Atlantic City, 30% in Boston, 38% in Washington, D.C., and 35% in Baltimore from this time last year, thanks to New York/New Jersey locals escaping town to avoid the crowds,” Priceline states.

On the airfare front, travelers are paying around 20% more to get to Super Bowl XLVIII, which takes place February 2 at MetLife Stadium in East Rutherford, New Jersey.

However, that 20% airfare hike is as diminutive as a placekicker when compared with airfare hikes of 59% and 166% that surrounded the Super Bowls in New Orleans and Indianapolis, respectively.

The Indianapolis airfare hike shows that in non-Super Bowl years, demand for travel to the city isn’t overly high.

The average daily rates across star levels in New York City are $355 and in New Jersey they average room rate is $233 for Super Bowl week, but with 187% more hotel rooms than New Orleans and 576% more hotel rooms than in Indianapolis, the percentage increase [84%] in New York and New Jersey “are proving to be more reasonably priced than many expected,” Priceline says.

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