More Than Half of Hotels.com Mobile Bookings Are for Same-Day Stays
Travelers who book hotels using the Hotels.com iPad app tend to stay longer and at properties with higher star ratings than relatively lowly iPhone and Android users. / Hotels.com
If iPad users have more fun, staying at more luxurious hotels, that’s not hard to believe. Hotels.com’s high percentage of mobile, same-day bookers, though, seem off the charts.
Hotels.com culled its mobile data and found that 60% of its mobile bookings during the first six months of 2013 were made the day of the stay.
That percentage is way higher than most other online travel agencies have reported.
The data also showed that travelers booking hotel stays on iPads booked longer stays, and at hotels with higher star ratings than iPhone and Android users.
Some 70% of rooms booked on mobile were for one night; 89% were booked for one or two nights, and 42% were booked at two-star hotels (but probably not by iPad users).
A spokesperson for Hotels.com says the 60% of mobile bookings being for same-day stays is in line with what it has previously reported, and the company attributes that to features of its apps, including being able to access deals served up by location.
Here’s an infographic on the study: