Transport Airlines

Air New Zealand Outdoes Itself With a New Betty White Safety Video

@rafat

Oct 10, 2013 12:01 am

Skift Take

This has a hit written all over it, and shows how a small airline at the bottom of the earth can make a big difference with a quirky and creative sensibility.

— Rafat Ali

Sponsored by:

Register Now for Skift Global Forum


Betty White, Robert & Breone, in the new in-flight safety video by Air New Zealand.

Second Wind Retirement Resort, in the new in-flight safety video by Air New Zealand.

Betty White & Gavin MacLeod, in the new in-flight safety video by Air New Zealand.

Bedroom Candlelight, in the new in-flight safety video by Air New Zealand.

Ballroom Party, in the new in-flight safety video by Air New Zealand.

Betty White, Robert & Breone, in the new in-flight safety video by Air New Zealand.

Air New Zealand’s famously quirky ad campaigns and in-flight videos are well known by now, and the latest one tops them all. The new 4 minute video features the red hot 91-year old veteran actress and comedienne Betty White, who seems to be at the peak of her popularity these days.

The 4-minute video features her in what Air New Zealand calls an “old school version” of the in-flight safety video, and by which it means acting it out inside a retirement home in Palm Springs, with funny skits breaking up the very unusual staging of the usual safety instructions.

From the company, some more details: “We set the video in a rather magnificent retirement village in Los Angeles. Betty leads a stellar cast that includes Gavin Macleod (Captain Stubing from The Love Boat) and Jimmy Wheldon (voice cast for the original Yogi Bear show). Gavin and Betty originally appeared together in the 70s programme The Mary Tyler Moore Show. Together with two Air New Zealand flight attendants, we had a ball fitting all the important safety messages around the antics of some very energetic and talented actors living it up in their ‘golden years’.”

To celebrate the launch of this new video, Air NZ is giving online users a chance to win the trip to either Palm Springs, California or Queenstown in New Zealand’s South Island, details here.

The video, embedded below:

Previous Air New Zealand safety videos

Bear Grylls safety video

“An unexpected briefing,” with Hobbits

“Air Safety with the All Blacks”

Greatest hits from multiple safety videos

Tags: ,

Follow @rafat

Next Up

More on Skift

The Tour and Travel Providers Gaining the Most YouTube Views
Interview: Brand USA CEO on the Next Phase of Marketing America Abroad
One Company’s Non-Traditional Path to Free In-Flight Wi-Fi
What Today’s Global Business Travelers Need In a Corporate Travel Program