Skift Research
Skift Travel Health Index: June 2024 Highlights
Europe and Russia are witnessing a strong summer travel season fueled by favorable weather. Russia achieved the highest monthly growth (12%) due to strategic initiatives like the “Discover Russia” campaign and visa-waiver programs. These efforts are attracting new visitors, especially from China and India, and pushing Russia’s tourism industry to potentially exceed 2023 tourist arrival numbers this year.
15 hours ago