Global cycling craze could boost Scottish tourism by $373 million a year
A cyclist takes a break for a photograph at noon. Bruce Cran / Flickr
Cycling is hot around the world right now and a branding campaign that integrated cycling and Scotland’s iconic attractions could have the double impact of attracting new visitors and kick starting domestic ventures.
Excerpt from BBC News
Cycle tourism is worth up to $373 million (£239 million) per year to the Scottish economy, according to a new report.
Campaign group, Transform Scotland, has been looking at the economic value of residents and visitors involved in touring and leisure cycling. It wants Scotland branded as a “must visit” destination for cycle tourism.
The study identified four major areas of economic contribution from cycle tourism…health benefits (said to be worth $6.2 million), leisure cycle events ($8.7 million), leisure cycle-related infrastructure ($2.3 million) and expenditure by cyclists (worth between $165.6 million and $355.9 million).