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Cycling is hot around the world right now and a branding campaign that integrated cycling and Scotland’s iconic attractions could have the double impact of attracting new visitors and kick starting domestic ventures.
Cycle tourism is worth up to $373 million (£239 million) per year to the Scottish economy, according to a new report.
Campaign group, Transform Scotland, has been looking at the economic value of residents and visitors involved in touring and leisure cycling. It wants Scotland branded as a “must visit” destination for cycle tourism.
The study identified four major areas of economic contribution from cycle tourism…health benefits (said to be worth $6.2 million), leisure cycle events ($8.7 million), leisure cycle-related infrastructure ($2.3 million) and expenditure by cyclists (worth between $165.6 million and $355.9 million).