Rooms Hotels

Hyatt and MGM Resorts Las Vegas partner for reciprocal loyalty programs

Jun 05, 2013 9:55 am

Skift Take

The partnership is expected to give Hyatt a presence in Las Vegas and is a win-win for fans of both hotel groups, especially those identifying with the new “business + leisure = bleisure” trend.

— Samantha Shankman

Free Report: The Future of Personalized Marketing in Travel

Hyatt Hotels Corp. and MGM Resorts International said Wednesday that they reached a deal that will allow members of their respective loyalty programs to earn and redeem rewards at some each other’s properties.

Financial terms were not disclosed.

Beginning on June 20, Hyatt Gold Passport members will be able to earn and redeem their passport points at 12 participating MGM Resorts in Las Vegas, while members of MGM’s M life members will be able to earn M life tier credits when staying at Hyatt hotels and resorts around the world.

Hyatt has more than 450 hotels and resorts, while MGM offers 40,000 hotel rooms in Las Vegas across 12 participating properties.

Jeff Zidell, senior vice president for Hyatt Gold Passport, said the agreement will add value to his company’s loyalty program.

Bill Hornbuckle, MGM’s president and chief marketing officer, said the deal gives M life members access to destinations around the world and exposes the company’s Las Vegas resorts and loyalty program to more travelers.

Hyatt shares fell 14 cents to $40.41 in morning trading, while MGM shares fell 25 cents to $14.76.

Copyright (2013) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Tags: ,

Next Up

More on Skift

How Locals and Tourists Feel About Each Other, According to Priceline
Qatar Airways Splits From Other Gulf Carriers by Downplaying Luxury
Housekeepers’ Labor Concerns Extend Far Beyond Too Few Tips
Register Now for a Webinar on “The Rise of the Silent Traveler”