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Icelandair launches the first part of its 2013 ad campaign in U.S. cities


Skift Take

Icelandair has surely received a boost to business after the arctic destination was named on every major 2012 go-to list, but continued marketing will be needed to keep some of the buzz alive moving into 2013.

— Samantha Shankman

Icelandair is seeing some love from D.C. residents after launching its 2013 marketing campaign in the city.

The airline’s first quarter advertising campaign is currently running in Seattle, Denver, Boston, New York, Toronto and Washington, D.C.

The campaign includes digital ads, billboard spots, and the below video ad that highlights the opportunity for U.S. passengers to take an extended stopover in Iceland on transatlantic flights at no additional cost.

In response to a query from Skift, a spokesman for the airline said they did not share information about current or upcoming marketing campaigns.

Here’s what two capital residents tweeted about the ads placed inside the Metro:

The two ads running in the D.C. area are as follows:

Download (PDF, 1.94MB)

The first video ad released as part of Icelandair’s 2013 campaign:

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