It’s too late for Europe's legacy airlines to win back the short-haul market
Skift Take
Legacy carriers saw little threat from the budget airlines that have a captured a key component of their business, but this article argues that the giants’ overwhelming presence at hub airports ultimately makes up for their losses.
The rise and rise of low-cost carriers in Europe has been rapid and, it seems, irreversible. The result has been to transform Europe's short haul market. There is nothing new about that, but the t
