Digital

Pet-sitting startup Rover raises $7 million and launches video service

Excerpt from TechCrunch

Feb 04, 2013 10:51 am

Skift Take

There are several sites taking pet sitting into the sharing economy, but Rover is quickly become the mark which others compare themselves to as it receives its second round of funding.

— Samantha Shankman

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Ms. Akr  / Flickr

A man walks his dog on Virginia Beach. Ms. Akr / Flickr


Rover, a Seattle-based startup that provides an ‘Airbnb’ for dog sitting, has raised $7 million in Series B funding led by Foundry Group with existing investor Madrona Venture Group participating. This brings the company’s total funding to over $10 million.

Rover.com also announced today that it is rolling out an exclusive, personalized video service from online video creation startup Animoto. So when a sitter submits photos of the dog they are watching to the owner, Rover will create a RoverReel, which is a free, high-quality custom video update to share with the dog owner.

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