Airbnb, the coolest lingo for startup descriptions on AngelList

Skift Take

Sharing economy is the new new thing and companies large and small that unlock the value of underutilized assets using digital platforms will help redefine large swathes of industries across the spectrum.

-Rafat Ali

That Airbnb is the poster-child of the sharing economy — or collaborative consumption if you want to be hipper — is now a given, so much so that a fuddy-duddy business magazine like Forbes put the company and its CEO Brian Chesky on its latest cover.

But before a company becomes the zeitgeist in the larger pop culture, it has to pass through a rather delicate phase, where other early stage startups start using its name in their own shorthand descriptions. These days, besides tech blogs using shorthands in their headlines, which has been going on for as long as Techcrunch has existed, AngelList is the preferred place for these descriptions.

And Airbnb rules the roost on AngelList these days, the cool company to use in your shorthand to catch potential investor’s eye. It used to be Instagram or Yelp, but the former got bought, and the latter isn’t that cool anymore. Also, investors — especially angel investors — usually work in herds, and these days, the biggest herd is salivating over everything collaborative consumption.

So we did the hard work and sifted through hundreds of AngelList profiles to come up with the ultimate “Airbnb of” or “Airbnb for” list. Some observations:

  • Most common: Airbnb of car sharing, or its many variations.
  • Second most common: Airbnb of office space (Nevermind the history of Loosecubes, which rose fast and then crashed and burned).
  • Strangest: AirBnB for Next-Gen DNA Sequencing, for the biotech startup Cheap-Seq.

Without further ado, the 75 odd companies that think they’re the Airbnb of…well.


  • http://www.excursiopedia.com/ Kirill Sermyagin

    Interesting article, thanks Rafat!

    Just two comments:

    - I think that for people skills sharing (e.g. Lawyer), it will be better use “oDesk for…” than “AirBnB for…” – may be less sexy for now, but more correct

    - unfortunately not a lot of travel “AirBnB for …” in the list. I’m sure the list should be extended with more travel industries as tours and activities, e.g. “Excursiopedia – AirBnB for tours and activities, there ravellers and locals alike can connect with private guides and tour companies all over the world to find, personalize, book and pay for their own individual experiences and activities.” :-)

  • http://www.facebook.com/rafat Rafat Ali

    Did you say fortunately? :)

  • TJ

    Agreed Kirill.

    Yes, it seems like some of these startups are
    not really “Airbnb of” whatever they are doing. It’s more confusing
    than helpful. However, a few really interesting concepts here, so
    thanks for pointing them out Rafat.

    In the collaborative
    consumption space, I think we are just starting to see what might be
    possible. If you believe that most people are good, as Biz Stone does,
    then the CC model has endless possibilities with all of the untapped
    labor, space, and slack in the productivity system. All of which will
    be based on trust and that most people are good, which I believe Airbnb
    is proving to be true.

  • http://www.facebook.com/apryan Andy Ryan

    Agree with Rafat: surely there are more than enough travel-related startups in there! Really good piece of journalism: take a simple premise, do a bit of research/data-crunching, and write an easy-to-digest and thought-provoking piece.

    Am surprised by how many founders get the exact spelling wrong (“AirBnb” or “AirBNB”). Surely anyone who’s a serious entrepreneur and can claim to pay attention to detail should be getting it right on?!

    Good on Brian & team for having built something that so many people want to emulate.

  • http://twitter.com/teamMBH Team myBestHelper

    Congrats, Rafat, for the clever take on the Forbes front page story! We are thrilled to be listed here, and are strong proponents of the share economy, which is reflected in the company we are building. Airbnb is inspiring both in what they have done so far and in the direction that they are moving in.
    I think all 75 companies on the list have a dream and are working hard to make it reality, and when successful, life should be better for the end users they serve. We want to be one day a global solution for finding babysitters and nannies, including for families that travel – in a not too distant future, Skift should be recommending that Travel IQ includes booking childcare through us! :-)

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