Skift global trend for 2013: Blurring of business and leisure travel
Millennials raised on intuitive, leisure-oriented travel experiences have come to expect more from corporate travel.
Yesterday we released our first report, “13 Global Trends That Will Define Travel in 2013” outlining the major trends that will define travel in 2013. Below is one of the trends we see as playing out over 2013 and beyond. Download the full report below.
The boundary between business and leisure traveler is blurring as “rogue” business travelers find their way outside the corporate walls. The arrival of online travel more than a decade ago and the mobile revolution today led to what the corporate travel types call “leakage.” Business travelers have rebelled against their stodgy corporate booking tools and want to access the deals and tools that are readily available to them when they travel for leisure. Millennials raised on intuitive, leisure-oriented travel experiences have come to expect more from corporate travel.
With a majority of business travelers working for companies that don’t have managed
travel programs, they can take advantage of deals on everything from Airbnb to HotelTonight, as well as low cost carriers. Travel and expense firm Concur is trying to help companies handle their booking rebels with an Open Booking solution that enables employees to make their travel plans directly on these consumer sites. Expect better user experience, design and flexibility for business travelers going ahead.
- Airbnb’s busiest night reveals its new secret weapon: business travel
- Next gen blurs lines of corporate, leisure
- Rogue travelers present new avenue for demand
Click on the icon below to download the full 15-page report:
13 Trends That Will Deﬁne Travel in 2013